Is it Safe to Buy Beauty Products on Amazon? I Did the Research

Empty Nest Blessed by Suzy Mighell
Woman sitting at desk looking at amazon premium beauty page on laptop

As an Amazon Influencer, I may receive a small commission when you click on Amazon links in this post. (It will never cost you any additional.) The same is true with the other links in this post. It’s how I get paid for sharing good content with you! Thanks so much for supporting Empty Nest Blessed and allowing me to keep doing this job that I love so much! xoxo

Happy Weekend! Days are getting shorter, and today when I had to be somewhere at 7 a.m., it may as well have been midnight, judging from how dark it was outside! Still, the temperatures are absolutely lovely, the humidity is dropping, and it’s starting to feel like fall. It was nice to be in Florida, but I must say, it was HUMID, which made it feel a lot hotter than it was!

Last weekend I told you about my new format for my weekend posts. While I’ll still be sharing things like the best weekend sales and other features you enjoy, I’m going to provide you with more substantial content as well. In the old format, the content wasn’t searchable! But now, it will be using the search box at the top of my website — no matter what page you’re on. Simply enter keywords in the search box to access or reaccess content you may have missed or want to revisit!

The changing temps have me switching up my skincare routine a little bit, and I decided it was a great time to look into something y’all have asked me about over and over: Is it safe to buy beauty products on Amazon? Read on to see what I learned when I looked into it!

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All About Amazon

If you’ve been following me for a while now, you know I often recommend products from Amazon — from carpet cleaning products (hahaha!) to Grandpa sweaters! I’m also a big fan of Amazon’s own in-house brands: from Amazon Essentials and Good Threads to my (very favorite) Lark & Ro. (Check them all out HERE.)

I’ve been a part of the Amazon Influencer program for a long time! I joined the program because I’m a huge fan of Amazon, use it myself, and they gave me the opportunity to have my own Amazon Storefront where I could share my personal recommendations with you in an easy, user-friendly format.

If you haven’t checked out the Empty Nest Blessed Amazon Page in a while, I’d encourage you to do that! My assistants and I update it — adding and deleting items — every single week. It’s filled with year-round Gift Guides for everyone from your Senior Adult parents to your Grandkids, curated fashion guides, and even lists of the makeup & skincare products that I use every single day! My hope is that you’ll find it a great place for inspiration!

Amazon Questions & Concerns

The rumors abound! Have you heard the chatter? People talk about receiving counterfeit products that were packaged as real products on Amazon. Has it happened to you? (Let’s be real — rumors usually don’t start unless there’s at least an element of truth to them.) In the past, I’ve been hesitant to link to beauty products on Amazon for this very reason. I’ve even gotten emails from some of you about whether I think it’s safe to buy beauty products on Amazon.

So I asked them. Like, I went pretty high in the organization and boldly asked! Here’s what I found.

computer sitting on a bed with Amazon beauty page on screen

Amazon & Counterfeit Products

First, a little background. When Amazon launched in 1994, it started off as an online bookstore selling books. But founder Jeff Bezos had a vision for the company that involved aggressive growth and e-commerce domination. Yep! He basically knew from the very beginning that he wanted Amazon to be an “everything” store.

It’s Business 101: When you try to grow a business too quickly, quality can suffer. If you’re not careful, you can gain a reputation for sloppiness, and dig yourself into a hole that can take years to get out of. That’s basically what happened to Amazon. They’ve had to crack down—big time.

In 2019, Amazon invested over $500 million and had more than 8,000 employees fighting fraud and abuse, including counterfeit. Amazon’s efforts have blocked over 2.5 million suspected fraudulent accounts before they were able to make a single product available for sale and they blocked over 6 billion suspected listings in 2019. A recent report from Amazon revealed that it blocked 10 billion attempted counterfeit listings in 2020—remember, this is up from 6 billion in 2019—and it destroyed 2 million fake goods in its warehouses.

If you’re concerned, that’s understandable. Amazon also shared a few tips with me that they use (and you can too) in order to sniff out counterfeiters.

  • Confusing, garbled language in the product description
  • Low-quality or clearly inaccurate photos
  • When reading reviews, look for “Amazon’s Verified Purchase” reviews. That means they’ve verified that the person writing the review purchased the product on Amazon
computer with screen on Amazon beauty page sittiing on a desk with pink flowers, vase, and pink mug

Is it Safe to Buy Beauty Products on Amazon?

When I reached out to Amazon with my specific question about beauty products, this is (verbatim) what they told me:

Our customers expect that when they make a purchase through Amazon’s store—either directly from Amazon or from one of its millions of third-party sellers—they will receive authentic products. Amazon strictly prohibits the sale of counterfeit products and we invest heavily in both funds and company energy to ensure our policy is followed. We work with and empower brands through programs like Brand Registry, Transparency, and Project Zero to ensure only authentic products are sold in our stores. We investigate any claim of counterfeit thoroughly, including removing the item, permanently removing the bad actor, pursuing legal action, or working with law enforcement as appropriate.

Just like so many things in life, this is a decision you have to make for yourself. I will tell you that, after researching and getting answers straight from Amazon, I feel safe buying beauty products on Amazon.

Woman sitting at desk looking at amazon premium beauty page on laptop

Pink Leopard Print Ginger Jar (set of 3 – small, medium, large) – Also available in other colors | Silk Peonies in Blush Pink | Monogrammed Acrylic Coasters (Would make a great gift!) | Large Pink Mug | 15″ Microsoft Surface Pro Laptop (I love it!) | Tan Puff Sleeve Sweater | Black Drop Earrings

Where to Find Your Favorite Beauty Products on Amazon

The Amazon Beauty Products I Use Every Day

Pretty much all of the products I use on a daily basis are in one convenient spot for you on the ENB Amazon page!

What are your thoughts about shopping for beauty items at Amazon? I’d love to know! Leave me a comment and tell me your thoughts, okay?

Thank you for sharing my content!
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  1. I agree that Amazon does work hard to fight fraud, but it does happen. My cousins company started getting bad reviews. As they investigated they found out someone else was pretending to be them and filling orders with poor quality products. They eventually got it sorted out. I represent a direct sales company whose products appear on Amazon from time to time illegally. We’ve found some of them to be diluted and off in other ways. So , while I buy a lot of products on Amazon, I avoid cosmetics.

    1. Carolyn,

      I’m so sorry that happened to your cousin’s company! I do think many companies struggle with fraudulent reviews. Thanks for sharing your experience, and I so respect your decision and the reason you made it!


  2. I don’t buy any beauty products at Amazon. I prefer to go straight to the brand company.
    I buy all the cute dresses that you can accessorize and make them look wonderful.

  3. So I have what may be a silly question, but how exactly do I find your page when I log into my Amazon account? Obviously, I can find it when I click on one of your links, but if I just go to Amazon, I have been unable to figure out how to get to ENB. TIA!

  4. Marcia,

    Not silly at all! In fact, your sweet comment made me wonder why I hadn’t shared that info before! I’m so sorry! Do you mind if I reference your question in my weekend post this weekend? I won’t use your name, but I do want to share that info!

    Here’s the answer:
    1. You can always find me by going to
    2. Once you’re on my page, you can follow me, so that you will receive relevant updates (not sure what Amazon considers “relevant” LOL, so I hope you don’t get notified every time I add or remove something from my shop – that happens daily!)
    3. Here’s how to follow me: On my page, right at the top, you’ll see a little FOLLOW button. Just click it.

    It means so much to me that you want to shop my Amazon page. I really do work to keep it updated and full of great gift ideas, products I use daily, and more!

    Have a great rest of your week, and thanks again – so much – for your question!


  5. Whenever I want to buy a skincare product from Amazon, I just read the reviews. If people don’t say that it’s counterfeit, I buy it and I haven’t been disappointed with my method. I have found very few products that have complaints of the kind so, I would definitely say that it’s safe but it’s always nice to read reviews before buying or recommending a certain product.

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