My Top 10 Beauty Tips for Women Over 50

Empty Nest Blessed by Suzy Mighell
woman over 50 dressed in pink robe putting on makeup primer

I love a good beauty tip! Don’t you? Today, we’re talking beauty tips for women over 50! Let’s face it, girls, we women over 50 don’t expect to look like our fresh-faced daughters, but I think most of us want to age gracefully and make the most of what we’ve got. There are some basics: if you smoke, stop; wear sunscreen religiously; wear sunglasses to protect your eye area; get your beauty sleep; drink plenty of water; and eat a healthy diet.

But beyond that, what do we need to enhance our natural beauty? Today, I’m sharing ten beauty tips for women over 50 that I’ve culled from various experts, beauty bloggers, and other sources. These practical tips are real-world, easy to implement, and can really make a difference!

Beauty Tips for Women Over 50

As we age, our skin tends to get drier. So moisturizing products are always a good choice for skin over 50.

1. Good Skincare is More Important Than Good Makeup

The bad news: No amount of makeup can cover up bad skin.
The good news: There is so much you can do to improve your skin!

My skincare routine is one I’ve developed over time through consultations with my dermatologist, aesthetician, and (probably like you) my friends! I’m writing a post about my daytime and nighttime skincare routines that will be out next week! I don’t want you to miss it, so if you’re not an Empty Nest Blessed subscriber, you need to sign up! I notify ENB subscribers every time I publish a new post, and they get lots of inside scoop on my favorite things, exclusive deals with brands I love, and more! For encouragement, inspiration, and blessings sent right to your inbox, click HERE!

Take care of your skin by cleansing, moisturizing, and exfoliating regularly. Everything you do to your face, do to your neck as well!

2. Plump Your Lips

woman over 50 using city beauty's city lips lip plumper

Just like the skin on your neck and the backs of your hands, the lips and the area right around the lips can be one of the first places to show signs of aging. I wrote an entire post about it! To learn more about why lips age faster than the rest of your skin and what you can do about it, you can check out that post HERE.

I use City Beauty’s City Lips Clear Plumping Lip Gloss as a serum to plump my lips in preparation for lipstick. It’s full of Hyaluronic Acid, Oligopeptides, and moisturizers to diminish the look of fine lines and lip wrinkles. I usually use the City Lips Plumping Lip Glosses instead of lipstick in the summers. My favorite shade is “Sun Diego.” I really like that the colors specify whether they’re meant for warm-toned or cool-toned skin, making it almost foolproof to purchase! But if you make a wrong choice, City Beauty has a 60-day money-back guarantee! You can take 15% off your purchase at City Beauty with the code ENB.

3. Use an Eyelash Serum and Eyebrow Serum to Enhance Growth

I am a BIG believer in eyelash serums and eyebrow serums to increase volume! I’ve used several over the years, but in the Nordstrom Anniversary Sale last year, I bought a bundle set of products from Skin Research Labs. I researched them before buying and was impressed with the ingredients and the before-and-after photos I saw on their website. I used the Lash and Brow Enhancing Serums and saw a big difference within four weeks! Right now, the lash-enhancing Serum and the brow-enhancing Serum are on sale in a bundle pack at Nordstrom!

neulash lash enhancing serum, neumascara, neubrow serum, neubrow enhancer products on white counter

I will say after using all of these products, I wouldn’t recommend the lash-enhancing mascara, and I wouldn’t recommend the brow pomade. The mascara didn’t have staying power, and the brow pomade was too thick and gooey.

4. Use Makeup Primer

woman over 50 dressed in pink robe putting on makeup primer

Trust me on this one. You must use a primer to prepare your skin before using makeup. It smooths your skin, providing an even surface for your makeup to sit on and helping to reduce the appearance of fine lines, wrinkles, and pores. With a primer, you’ll notice that it’s easier to blend your foundation into your skin, and it extends the wear time of your makeup, so it lasts longer throughout the day.

Years ago, when I took a makeup lesson with well-known Dallas makeup artist Bebe Tran, she told me that Hourglass Veil Mineral Primer was the only primer she used on her clients.

I adore it! I especially love that it’s mineral-based and contains SPF 15, offering additional sun protection on top of my Supergoop Unseen Sunscreen SPF 40. It’s not cheap, but it lasts forever! I buy it in the value size, and I’ve even purchased the mini size for travel (which is easy to refill)!

5. Foundation: Less is More

Opt for a lightweight foundation with light to medium coverage and a natural finish. Avoid heavy or full coverage foundations, which can settle into wrinkles and fine lines. I used to be a fan of It Cosmetics CC Cream Foundation SPF 50+. While I like that it has sunscreen in it, it’s too thick, and I found it was visible on top of my skin.

Now I use Makeup Forever’s HD Skin Undetectable Longwear Foundation. I learned about it while doing a TV appearance. I started talking about makeup with the news anchors, and they told me that, since the advent of HDTV, this is the foundation everyone in their industry wears. (Including the men!) That was good enough for me, and I’ve never looked back.

6. Use Highlighter & Contour (Blend WELL!)

No list of beauty tips for women over 50 would be complete without talking about using highlighter and contour! Utilizing these two sculpting tools can help to enhance your natural features, create definition, and add dimension to your features.

Highlighter will bring attention to the parts of the face where you apply it. (I suggest you use it on the cheekbones, brow bones, and the bridge of the nose.) It creates the illusion of a brighter, more lifted complexion and adds radiance to your skin, giving it a healthy, youthful glow. I use Clinique’s Chubby Stick Sculpting Highlighter. It’s a universal color, not too white and shimmery, and it goes on like a crayon!

Contour helps you create shadows and depth on the face, helping to sculpt and define your features. Apply it to the hollows of your cheeks, the sides of your nose, and just below the jawline for definition. I use Clinique’s Chubby Stick Sculpting Contour. It’s creamy and easy to blend.

7. Use an Eyelid Primer

An eyelid primer smooths the delicate eyelid skin and evens out the skin tone, preparing it for eyeshadow and preventing your eyeshadow from creasing. I use Perricone MD’s No Makeup Eyeshadow. There are lots of days I even use it without any eyeshadow on top! I like the way it makes my lashes pop. (Lancome Lash Idôle Lash-Lifting & Volumizing Mascara is my favorite right now, BTW.)

8. Curl Your Lashes

Curling your lashes helps open up your eyes and lifts your entire face!

woman over 50 wearing pink robe and looking into camera and using a heated eyelash curler
Sorry for the uncomfortably close photo! 🤣

No more crimping for me! It’s uncomfortable, doesn’t last, and it pulls out your lashes! So instead, I use a heated lash curler because it curls without pulling out lashes, and my lashes stay curled all day!

woman showing one eye with curled eyelashes and one withouth
The eye on the right of your screen (my left eye!) shows my lashes after curling, and the eye on the other side shows my lashes before curling.

The one I use, and love is frequently out of stock. 😬 It’s wonderful and affordable, so be sure to click HERE to see if it’s in stock right now. If not, know that after researching alternatives, I recommend the Lash Star Heated Lash Curler (free shipping/returns). You could also opt for the TOUCHBeauty Heated Eyelashes Curler on Amazon, but I have less faith in it because it’s so cheap, and the reviews are only so-so.

9. Watch Your Blush Placement

When you were younger, you may have heard that you should smile and place your blush on the apple 🍎 of your cheeks. That beauty tip probably worked great when you were younger with perky, full cheekbones, but, unfortunately, cheekbones lose volume with age. If you follow that advice now, you’ll realize that once you stop smiling, your blush is somewhere near your nasolabial folds or the corners of your mouth. 😂😬😲 (If you don’t believe me, try it in the mirror!)

Instead, for the correct placement, use the “L method.” Line up your thumb with the bottom of your nose and form your fingers into an L shape. Then apply your blush in the space on the inside of the L.

I’ve tried lots of blushes over the years! Most of them fade out over time. My favorite blush is Chanel Joues Contraste Blush. It’s not cheap, but it’s highly pigmented, so a little goes a long way, and it doesn’t fade out over the course of the day. It comes in multiple shades. I’ve had the same two compacts (one shade called Rose Petale – pinker – and one shade called Malice – coral) for nearly five years!

10. Spread Out Your Lips When Applying Lipstick

As we age, we tend to develop lines and wrinkles both around our lips and within our lips themselves. So how do you ensure a smooth lipstick application? First, you’ll want to wipe off any lip plumper you were using in order to ensure a smooth application that lasts. Next, spread out your lips until they’re flat with no wrinkles. (See photo⬇.) Apply your lip product. If you’re using a lip stain, let it dry before relaxing your lips.

wonan over 50 demonstrating a beauty tip over 50 - proper lipstick application

Some people swear by lip liner and the trick of outlining your lips beyond your lipline. I’m not a fan. I think it’s too obvious! I’ve also had too many instances when my lipstick comes off, and I’m just left with lined lips beyond my lipline! It’s embarrassing! 😳 So I don’t use a separate lip liner. (But I do define the edge of my lips using the pointy edge of my lip stain applicator.)

When I want more staying power than I get with City Lips Plumping Lip Glosses, I typically use Covergirl’s Outlast All-Day Lip Color lip stains. They’re affordable, and they last!

Lately, I’ve also been getting into matte lip colors! Have you tried out that trend? Finding one that doesn’t make your lips dry can be challenging, but I’ve found a good one: Dose of Colors – Liquid Matte Lipstick from Amazon. My beauty blogger friend, Sally (follow her on Instagram @candidlysally), recommended it! Sometimes friend recs are the BEST! Right? (Especially if your friends are beauty bloggers, just sayin’!) Sally recommended the shade called “Lazy Daisy,” and I love it!

BONUS TIP: Use a good makeup mirror! I love my RikiLovesRiki LED mirror! It comes with a 10x magnifying mirror that sticks on top of the larger mirror magnetically. I bought the stand to put it at just the right height for me. Warning: It is expensive!

A best-selling dupe on Amazon might be all you need. This Tri-Fold Lighted Vanity Mirror is the highest-rated on Amazon, and I’ve heard great things! It’s rotatable 180°, can be fixed at any position, and it has a tri-fold design for wide-angle viewing. The side-view mirror panels feature 3X/2X/1X magnification.  

I’ll bet you’ve got some great beauty tips for women over 50 too! Would you drop them in the comments and share them with me and with our little empty nester community? Everyone loves a good beauty tip, and I want to hear yours!

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    1. Juliet,

      I’m so glad you found the post helpful and fun! Thanks so much for reading and taking the time to leave a comment – it means a lot to me!


    1. Shannon,

      Lips are tough! Thank goodness we’re past the days of those crazy suction devices people used to use to plump their lips! 😂

      Thanks for reading and for your comment!


  1. Have you tried Laura Geller’s Baked Balance n Brighten color correcting foundation? It goes on so nicely with my good foundation brush and…I can’t feel it on my skin, which is a plus to me. It covers nicely but I have discolorations and will likely purchase the Tarte concealer you featured here to apply under the foundation. Thanks for all of the information, Suzy.

    1. Patsy,

      Laura Geller makes great products, and I’m going to order your foundation to try it! I don’t like to feel the makeup on my skin, either, so I totally get what you’re saying! Thanks for the great recommendation!


  2. Thank you for the tip on where to apply blusher! I need that as I am doing it all wrong.
    A tip I would share is that I am a huge fan of using hydrogel eye patches. Intense hydration around the eye area really helps with puffiness and dark circles. My favourite is by a company called Neora. Love them so much that I now sell them.

    1. Sam,

      I am so happy you enjoyed the post, and I love your tip about eye patches! I’ve heard of Neora Hydrogel Eye Patches – so many people love them! THank you so much for sharing and for reading Empty Nest Blessed!


  3. Fabulous post Suzy! Several things I am interested in such as the lash and brow enhancing. Also, the tip on blush application, I will be using your advice!

    A drug store brand lipstick that I feel stays on very well is Mabelline’s Super Stay Vinyl Ink Liquid. On my lips it has amazing staying power! I’m thoroughly pleased with this product.

    Thanks for this very helpful post!
    Nancy <3

    1. Nancy,

      Thanks so much for your great lipstick recommendation! Will order immediately! I’m so glad you liked the post and found it helpful. You’re such a blessing to me and I’m grateful for your support in this space!


      1. You are so very kind and thoughtful! Always right back at your for your support! What a difference your blush application has made! Thank you! Truly, you have the absolute BEST information for this time in our lives!

    1. Brenda,

      So glad you liked the post and found it helpful! Yes! The heated eyelash curler has been a game-changer for me!

      Thanks so much for taking the time to say thank you and let me know what you thought!


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