I’d like to introduce you to MidTerm Fix, a company that offers fun and creative care packages that you can send your kids. Their customized care packages are like a big hug from Mom! I just love this company, their mission, and the heart behind everything they do. I am honored that Rebecca Hastings, the founder of this wonderful and unique company, agreed to share her compelling empty nester story with us today. It encompasses the founding of MidTerm Fix and is unlike any I’ve featured. Until now.
(Suzy) Tell us about your family.
(Rebecca) My husband is Dr. Michael Golitz. For 27 years, he has owned and operated the Eye and Contact Lens Center in Kirkland and Renton, Washington. We met at The Ohio State University where we were both taking a First Aid class, and the instructor put us together for the final evaluation. I had something protruding from my chest and a broken leg that he had to stabilize. It was a very awkward moment! After the class, we went our separate ways, but we kept running into each other. One day he saw me riding my bike with others. He eventually asked if I’d like to go riding and that was our first date. When we got married (three years later), we rode our bikes across the United States for our honeymoon. We’ve been married for 32 years.
Our oldest daughter Kelsey passed away in 2014. She was 27 years old. Right after she graduated in Economics from Union College in upstate New York, she started having severe pain in the pelvic area. Eventually, she was diagnosed with Ewing Sarcoma. Despite the pain, she landed her first job with the online retailer, Wayfair in Boston. She later accepted a position with Joss and Main (a subsidiary of Wayfair) and was able to move up to Assistant Manager for one of the teams. She did this all the while fighting cancer. My youngest daughter is Alex, age 19. She is in her second year of college at Santa Clara University and is majoring in Engineering.
Tell us about your business.
My business is MidTerm Fix LLC. We create fun and creative care packages for students. We launched in September 2015. In April of 2014, my daughter’s doctor called us with devastating news. There was nothing more they could do for Kelsey and he thought we should move her back to Seattle so she could be with family. An overwhelming sadness immediately filled our home. Kelsey had always been so independent, and she did not want to leave Boston. My thinking was that if I could duplicate, to a certain extent, her life in Boston, she would have an easier time coming home. I decided to talk to her about starting my own online business. I thought it would give us something to do together when she made the tough decision to travel home. Thus, we began our collaboration. While Kelsey did not get to see MidTerm Fix come to fruition, we’ve implemented many of her creative ideas throughout our site, our philosophy, and our care packages themselves.
How did you get started?
With my husband as my mentor, I set out to implement all of the ideas Kelsey and I had discussed. After a year, I was ready to launch. I worked past midnight many nights, and I found the more I worked on the business the closer I felt to Kelsey. I love what I do; it has helped me heal in a positive way. And at the end of each year, a portion of the funds raised through MidTerm Fix will be donated to cancer centers specializing in childhood cancer research. After only eight months in business, we have shipped care packages to ten states, and we continue to team up with other small businesses across the country to make our care packages unique and affordable.
Who is a typical Midterm Fix client?
My customers are mostly female between the ages of 45 and 65. They have a son or daughter in college, and they want to show their love and support.
What was your transition to the Empty Nest like and did it affect your business?
I think I grieve differently than the average empty nester because I lost a daughter to cancer the same year my youngest started college. MidTerm Fix has provided structure in my life and a goal to reach. It gives me great satisfaction to give back. Concerning my youngest daughter, it has brought us closer together. We now collaborate. She is my tester and does an excellent job providing feedback. And in our own ways, we are both educating the public about childhood cancer and helping to raise funds for the cause.
What are your best-selling items?
Our Valentine’s Day package was the most popular, and the Movie Night with Friends package has gained in popularity. We are about to upgrade it and add a Visa gift card so the student can purchase their own movies or subscribe to Netflix for 2-3 months. And of course, the Birthday Bash package has been a hit. Parents like that the cookies have the students name debossed on each one. We also have a Graduation package that will be released on May 1.
How can people learn more about Midterm Fix?
They can go to our website at midtermfix.com, call our toll free number at 1-844-808-3045 or email us at firstname.lastname@example.org. They can also like our Facebook page, and follow us on Twitter, Instagram, and Pinterest.
I’m so grateful to Rebecca for sharing her story with us today. She took a devastating situation and turned it into a business that brings joy and love into the life of others. I think she is truly amazing. I sent the Birthday Bash care package to my college son for his Birthday this week, and he loved it. He was blown away that the cookies had his name debossed right into them. What a phenomenal way to say I love you to your kids!
P. S. Did you know that of the National Cancer Institute’s annual budget for research, only 4% benefits all children’s cancers combined? You may see hashtags like #4isnotenough or #4percentisnotenough that are designed to advocate for more childhood cancer funding. As in Kelsey’s case, these cancers do not only affect young children. If you’d like to donate to children’s cancer research, please go to St. Jude Children’s Research Hospital. Tell them Kelsey sent you.